More great work from Crispin for VW. This insert for the Ego Index appeared in Sept 6. New Yorker. Click through to view the ego emission ratings for items as random as drop kicks, toasters, battleships and, of course, the new Passat.
Although, CP gets a black eye for disabling the ability of users to add their own items to the index. (Despite extensive testing my attempts to add a drunken picture of our in-house publicist Kena to the site didn’t work).
Still, its a fresh take in a category overwhelmed by expensive–and judging by GM and Fords problems–generally ineffective ads.