I like what Seth Godin posted this morning:
At 5, the clock radio at the hotel started playing Steely Dan. I knew it in less than a second. Two notes.
Same thing happens when I see just the edge of the New Yorker
sitting in the pile of mail or the formatting of an email from a
friend. I could probably tell a Starbucks just from the sound and the
smell of the store. They all have brand DNA.
Do you? Does your blog? Your company? I don’t think it happens by accident.
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