If “fun” isn’t a word you associate with financial services, congratulations, you’re normal. The category is plagued by dry text, stock photos, cryptic bar graphs, and cheesy Flash animation. Our client Jackson was determined to shatter this unfortunate trend. They asked us to explain their investment plan Elite Access in a way that people would legitimately enjoy and understand, which just so happens to be what we’re good at.
To start, we teamed up with the one and only Ben Stein. Any of you millennials know who that is? Anyone? Maybe you just need to get the sand out of your eyes. The professor from Ferris Bueller’s Day Off also happens to be a respected economist and an adorable old man, which made him the perfect face for the Elite Access brand. Through an elegant combination of live action video and animation, we breathed life into an arguably dull story. May we present, Ben Stein’s Storytime.
The storytime setting and whimsical illustration style offer a sense of warmth and accessibility. So instead of leaving the video with brainhurt, you actually understand how Elite Access works. All it took was a little simplicity and humor to make a complex topic entertaining. And we had a boatload of fun filming in LA with Ben and the Criminals. (Hey, that sounds like a band.) Did we just use the word “fun” to describe a financial services video? Looks like the category’s moving on up.