Archive: May 2011
May 27th, 2011

Hit The Deck. No, Seriously – Hit It With Something.

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Stick figures: They make moves. Never-ever-ever do they fake moves.

InFocus Labs, a projector company (that Mortar has probably kept in business for years due to a certain British person's predilection for misplacing projectors,) recently sponsored a Worst PowerPoint Slide Contest. It's awesomely bad.  

But hey, it's Memorial Day weekend, which is awesomely good! We hope you enjoy it, and remember: our pals at Eat24Hours.com are waiting patiently to supply the chow for that party you're throwing – it sure beats cooking!

Posted by MortarMark in Deep Thoughts, Guerilla Marketing, Media
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May 19th, 2011

Food For Thought. Or Vice-Versa.

Dangerzombiesrun

"You're with the government? Don't worry…they only eat people with brains."

So the CDC just posted a new Preparedness Guide...In Case Of Zombie Apocalypse.

Forgetting for a moment that we totally called this, we find it notable that the post not only didn't get anyone at the CDC in trouble, it was the possibly most popular thing they've ever posted – and a good way to get Americans to think about overall disaster preparedness.

"The blog post went up on Monday. “A typical post gets 1,000 hits,” (CDC spokesman David) Daigle said. “We got 10,000, then 30,000 on Tuesday, and then it crashed the server.” The server then reportedly came back to life and ate the IT guy's brain."

OK, we made part of that up. But it wasn't the "30,000 hits" part. Our point is, See how much traction a little well-placed, unexpected humor can get you? Particularly if you're known for being boring?

Think about it. While you still can.

 

Via The New York Times (And Zombie Flanders.)

 

 

 

 

Posted by MortarMark in Current Affairs, Deep Thoughts, Marketing Insights, PR Agencies & PR Firms, Press Releases, Viral ROI
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May 3rd, 2011

A HOME WITHIN has a new home — online

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There are many causes that Mortar holds dear- Fair Trade USA, the ASPCA, Martini Awareness Month- however we are proud to announce one cause close to our heart has launched a brand spanking new website.

With Mortar’s help, A HOME WITHIN, a non-profit organization right here in San Francisco dedicated to the mental stability of foster children, has gone live with a beautiful new website to match the beautiful work they do for kiddies around the nation.

For foster kids tossed around until they are kicked out of the system at 18, A HOME WITHIN provides stability and mental support. They match at-risk foster children with therapists and allow them to maintain a relationship regardless of age, location or finances. A HOME WITHIN launched their new site in May to mark Foster Care Awareness Month. With programs like Fostering Art, A HOME WITHIN supports creativity and mental stability in an very overlooked—but needy–population.

Mortar is proud to have been apart of the branding, brochure production and website design for A HOME WITHIN. Hopefully this website will allow A Home Within to reach more kids, connect with more clinicians and grab more funding (hint, hint).

Posted by MortarMark in Advertising San Francisco, Branding, Mortar's Work
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