Public Relations

Wednesday, October 29, 2008

KQED-TV features Girls Scouts 'Launch into Technology'

KQED-TV featured Girl Scouts of Northern California teaming up with NASA Ames Research Center to showcase 'Launch into Technology.' It was an opportunity for Girl Scouts and non-Girl Scouts to explore NASA robotics, astrobiology and aeronautics.

'Launch into Technology' is part of Girl Scouts' Girl Go Tech initiative that promotes programs and education related to the fields of science and technology.

Watch and learn.

Wednesday, October 22, 2008

Element Four’s WaterMill and CEO Rick Howard Get the Royal Treatment from BBC Radio 2’s Rebecca Pike

E4_v01 Download Watermill.mp3

Listen in for a detailed analysis of Howard’s thoughts on why he trusts consumers to make the sustainable choice, why tap water doesn’t necessarily cut it, current world-saving R&D, and the quick and dirty explanation of how the WaterMill uses the most plentiful resource around-the air-to tackle the global water resource issue.  Or just delight in the soothing British voice repeating “Element Four.

Friday, October 17, 2008

The WaterMill from Element Four Steals the show at this year's West Coast Green

E4_v01_2 Element Four debuted their atmospheric water generator, the WaterMill, at the West Coast Green conference last month.  Conference-goers and media alike flocked to the team’s booth featuring the WaterMill.  Their innovative flagship product combines cutting-edge technology with a sustainable and cost-effective solution to one of the biggest problems facing our globe—reliable access to pure, healthy drinking water.

Gizmodo raved that the WaterMill’s process of converting air to water was “automagical,” while AOL’s tech blog Switched and Treehugger prominently featured diagrams of the WaterMill in their West Coast Green coverage.

CNET’s Green Tech TV was even able to snag an interview with CEO Rick Howard, where their reporter was able to get Howard to open up about his views on flavored water, among other things.

The sky’s the limit for these enterprising Canadian world-savers, at least until our planet’s air supply runs out…  Check it all out at www.elementfour.com

Thursday, October 02, 2008

Ain't No Love Tap - MortarPR's Latest Hits Leave More Than A Red Mark

Picture_8_2Eyeblaster headlines are leaving more than a red mark across the internet. Recent PR hits landed on outlets including Wired, ClickZ, MarketingVox, BizReport, MobileMarketer among others.

For the complete scoop, click HERE.

Thursday, September 25, 2008

Trendsetter TOKYObay Scores on Yahoo! Shine

Mortar PR team scores another big win for client TOKYObay on Yahoo! Shine.

If you missed the coverage on EcoStiletto.com don't fret - you can get your eco-friendly fill on Yahoo!

Need we remind: Greenwashing is for wimps. CarryEco is for everyone else.

Tuesday, September 23, 2008

TOKYObay Leads the Gossip Girl Trend On The Today Show

Mortar secures The Today Show for trendsetting client, TOKYObay! Leveraging the latest Gossip Girl prep trend, the Mortar PR team placed TOKYObay's chic and preppy watches in the "Preppy Looks For Fall" segment that aired this morning.


Monday, September 22, 2008

The CarryEco Bag From TOKYObay Fights Greenwashing on EcoStiletto.com

Mortar helped CarryEco take on the heavy weights of greenwashing on EcoStiletto.com. Just because you tote around a reusable shopping bag doesn't mean it's good for the environment.

Save yourself the trouble of bobbing-and-weaving propaganda and pick-up a stylish CarryEco bag from TOKYObay.

Greenwashing is for wimps. CarryEco is for everyone else.
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Friday, September 19, 2008

Zivio Boom + Mortar = Love Child Website

Check out the new website Mortar created for the new Zivio Boom headset. Different tabs showcase places where a Zivio Boom comes in hand – er’ hands free. But proceed with viewing caution – looking at fashionable multitasking scenarios may cause feelings of inadequacy.Picture_4_2

Wednesday, September 03, 2008

Instantly Update Twitter, Flickr, and Facebook with AirMe

Picture_3_2Announced alongside the opening of Apple’s App Store last month, AirMe is a free and easy-to-use downloadable photo sharing application. Instantly send photos to Facebook, Flickr, and Twitter. Just think...now all your friends can see just how fabulous you are in real time. All photos are auto-tagged with location, time, weather, and any user customized information. There is also an easy auto-post to Twitter, with optional location tagging.

Wired Blog Network called AirMe a great iPhone app for parents, and "so far...the best app I've found to snap pictures and automatically upload them to my Flickr stream."

PC World included AirMe in their Top 17 List as an "app you need right now," while MacWorld called AirMe a "cool upload utility."

Upcoming AirMe releases will include photo and video versions for Sony Ericsson and Nokia phones, and auto-links to Picasa, PhotoBucket and many other popular sites.

Check it out at www.airme.com

Tuesday, April 29, 2008

St. Mary's Medical Center Lands CNBC for Wii-Hab

Question: What do rehabilitation patients and Nintendo Wii have in common?
Answer: St. Mary's Medical Center

Question: What does CNBC's "Squawk on the Street" want with St. Mary's?
Answer: A medical perspective on how Nintendo Wii is now being used to help patients meet rehabilitation goals.

Click here to watch the complete story.
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