Mortar's Work

Friday, November 14, 2008

Lead On.

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There's nothing we love more than seeing our clients in the spotlight (especially if that spotlight includes the CEOs of GE, Levi's, Ikea, and SK Telecom.) 

Mortar client BSR pulled in more than 1,400 attendees from across 50 countries for their annual sustainability conference in New York City, and featured keynote addresses by a few revolutionary sustainability evangelists.

We are proud to support an organization who is able to bring together the most powerful companies across the globe to work on making their business... The Business of a Better World  (Hey, that would make a great tagline...) 

Like the identity work? Send flowers, bags of Cornnuts and carpal tunnel wrist supports to:  Mortar, c/o Sophie Preap.

Thursday, June 12, 2008

We're Baaaack

Despite some initial misgivings, we all survived the AIDS/LifeCycle. Every last member of Team Mortar (and honorary guests). Seven strong and only one flat tire, one collapsed tent, two cases of butt rash, five margaritas (come on, did you really think we'd last the whole week dry?), one mortifying walked-in-on-while-you're-lubing-yourself-up experience, three cases of dehydration, one train-like snorer, one popped sleeping pad, way too many porta-potty visits and five million Pop-Tarts, Clif Bars, and fruit snacks. Oh, that and a total of $25,529 raised to fight HIV and AIDS.

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Team Mortar - Tami, Shauna, Ryan (hiding in the back), Steph, Sarah, and Renata (Ryan #2 is MIA)

Highlights...

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Impromptu dance parties (plus, men in bikinis/speedos/stripper boots on red dress day)

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And of course, the champagne toast at the completion of 545 miles. Congrats to Team Mortar and everyone who finished the ride. It's been an amazing experience.

Friday, February 22, 2008

Another Banner Year for Golden Gate University

Here are some examples of the nifty new street banners Mortar designed and placed for Golden Gate University (GGU).

If you're out on the streets of San Francisco, look up for a "Degree of Perspective".

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Look up for a "Degree of Influence".

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Or just look up because the sidewalks are kinda' icky.

Friday, February 15, 2008

The Post Office Thinks We're Funny!

Mortar's work for St. Mary's Medical Center (see examples here and below) has garnered quite a bit of exposure for its use of humor in heathcare advertising.

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The latest publication to feature our knee-slapping, slightly askew vision is Deliver Magazine, published by none other than the United States Postal Service.

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Yes, that's right, we cracked up the Post Office.

Kudos to the Mortar creative team! Their next project will tackle tickling the funny bones of the guards at Buckingham palace.

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Wednesday, February 13, 2008

Coast Casinos Bets on Mortar

Mortar introduced a new advertising campaign for Boyd Gaming’s Coast Casinos: Sam’s Town, the Gold Coast, the Orleans and the Suncoast. Examples are here. And here:

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The new program debuted the week of January 21, reminding local gamblers that “Knowing where to play is as important as knowing how.”

Monday, November 19, 2007

¡Pura Viva!

Mortar is proud to present our newest website: PlayaViva.com.

Playa Viva is a new kind of resort - dedicated to the stewardship of the land it occupies, and the community it shares. If you're looking for a different kind of destination, check it out. Just be careful to keep the sand out of your keyboard.

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Monday, October 15, 2007

A trip to the emergency room is no joke...

...but the new Mortar ads for “Get In, Get Better, Get Going,” the groundbreaking St. Mary’s Medical Center campaign, are.

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The work uses unexpected humor to promote the accessibility of St. Mary’s facilities and top-notch medical staff to busy San Franciscans. To see more of the work in question, click here.

Wednesday, October 10, 2007

Mortar Loves LOHAS And All Conscious Consumers

Mortar has been working with a number of companies in the LOHAS and Conscious Consumer market recently, and we’re noticing a trend: green companies not only put green in your pockets, they’re fun to work with. And we’re all about the fun! (Okay, we’re all about the green, too.)

An example: Playa Viva, one of the sustainable organizations on the Mortar roster, is an environmentally responsible luxury resort opening in 2008 in Zihuatanejo, Mexico.

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Sunset over Zihuatanejo Bay from Wikipedia

Yes, you read that correctly – environmentally sustainable luxury. It’s not an oxymoron. In fact, Playa Viva is one of the first resorts to combine preservation of the local environment and improving the surrounding community with a spanking good time. Mortar is in the midst of a major marketing project designed to introduce Playa Viva to LOHAS and Conscious Consumer vacationers. As you can see from the photo above, it’s going to be a really hard sell since Zihuatanejo is such a scenically-challenged place.

As Playa Viva is a family resort, Mortar is focusing design efforts on impressing the heck out of Conscious Consumer moms. You know, the kind of mom that replaced all the old light bulbs in the house with fluorescents and takes the kids to soccer practice in a hybrid vehicle.

And also the kind that takes the kids on vacation to beachfront Mexico. Some moms, who remain nameless, didn’t take their kids any further than the local pool but we’ve gotten over it. Lucky LOHAS tykes.

To learn more about Playa Viva, visit http://www.playaviva.com.

Friday, September 07, 2007

Yes, that's Lauren Hutton in a Mortar cap...

…and, no, we didn't have to pay her.

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The absolutely wonderful and gorgeous human being that is Lauren Hutton is the guest speaker at St. Mary's Medical Center 150th Anniversary Gala on Saturday, September 8.

The Mortar PR team is helping to publicize the event and accompanied Ms. Hutton to the Ronn Owens Show at KGO-AM this morning.

Without any fuss, Ms. Hutton agreed to don one of our stylish baseball caps and pose for a few (admittedly blurry) pictures.

She'd spent 24 of the past 36 hours on a plane, got up before dawn and still looks better than most of us ever will.

BTW - the pictures were blurry because someone used to paw through mom's magazines in the 80's and marvel at the incredibly sophisticated beauty featured therein and was about to have kittens because he could not BELIEVE he was taking pictures of Lauren FREAKIN' Hutton.

Wednesday, June 06, 2007

Galaxy Wars

StarwarsApparently Mortar is in the throes of an internal battle for space.  To counter Account Services’ imperialistic cubicle-grab, the Creative Department has established a bulkhead by welcoming three new talents to the team.  Thank GOD one of them has considerable experience battling the Dark Side, or else the fight may have been lost.

Interactive associate creative director Chris Inclenrock hails from Lucasfilm, where he was responsible for the development and art direction of all websites including starwars.com.  Most recently, he was the Director of Interactivity at Francis Ford Coppola presents, where he was perhaps best known for discovering the secret key to the private wine cellar and drinking his way through much of the famous director’s old and rare vintages. 

David Myatt, associate creative director, brings more than 15 years of experience in the creation and design of advertising and branding to the job.  Rumor has it that he can’t spell, but no matter—he’s an art director, and a darn good one.  A fine artist cursed with the brain of a marketer, David has worked for RBG Marketing, TMP Worldwide, and Austin Knight, and has solved the toughest of creative marketing problems for industry leaders like Time Warner, Geico, Nike and AT&T Wireless.

As for designer Michelle Kim—not only has she traveled the globe and then some, but the girl has one unbelievable portfolio.  She’s studied at RISD, Corcoran College of Art and Kenyon College, and holds a second degree in Anthropology from UVa.  Before discovering her true calling, she lived in Paris, taught Kindergarten in Seattle, and flew fighter kites in Bombay.  Oh yeah, did we tell you that she also spent considerable time studying with the Jedi masters?