One of the most difficult strategic decisions a company can make (especially in tech) is to create a new category. Couchbase came to us looking for a creative way to market a new type of NoSQL database: an Engagement Database.
We developed a series of giant, paint-splattered words that showcased the euphoric A-ha Moment Couchbase customers will experience by using the world’s first Engagement Database.
Take a look at the work we created that’s helping a category creator become the category leader.
Post a Comment