Category: Viral ROI
February 14th, 2012

All you need is love. And this handy permission slip.

On a day that celebrates that many splendored thing called love, it feels lustfully inappropriate to treat you to this anti-valentine. Outdoor clothing retailer Moosejaw Mountaineering has whipped up a permission slip that (if your significant other complies) gives you license to “snuggle, French, or fully do it” with someone else. The downside is it might trigger a wave of stormy breakups across the nation, but the upside is clever brand awareness. Nice job, Moosejaw. And Happy V Day to all you swingers out there.

 

November 16th, 2011

PSA? LOL.

 

Why can we not stand talking babies, yet not resist talking animals? Whatever. It’s Friday. Have fun in whatever sandbox you like to play in this weekend.

 

Bellyrubs to our pal Jen P. for the tip.

June 22nd, 2011

Football Cops!? Football Cops.

Oh. Hi. Didn't see you there. How's things? Busy? We feel ya, dawg. Speaking of busy, some NFLers have been keeping busy during the lockout…presenting the Manning Brothers in Football Cops.

Wow! That was like one of those busted plays where you're going "No, NO, NOOOOO…wait a minute...YES!" Well done. Honestly, we think we'd rather watch Football Cops than the NFL. But here's hoping they end their lockout…and we promise to drag the mighty Mortarblog off the couch and back to the gym, too.

Via Deadspin.

May 19th, 2011

Food For Thought. Or Vice-Versa.

Dangerzombiesrun

"You're with the government? Don't worry…they only eat people with brains."

So the CDC just posted a new Preparedness Guide...In Case Of Zombie Apocalypse.

Forgetting for a moment that we totally called this, we find it notable that the post not only didn't get anyone at the CDC in trouble, it was the possibly most popular thing they've ever posted – and a good way to get Americans to think about overall disaster preparedness.

"The blog post went up on Monday. “A typical post gets 1,000 hits,” (CDC spokesman David) Daigle said. “We got 10,000, then 30,000 on Tuesday, and then it crashed the server.” The server then reportedly came back to life and ate the IT guy's brain."

OK, we made part of that up. But it wasn't the "30,000 hits" part. Our point is, See how much traction a little well-placed, unexpected humor can get you? Particularly if you're known for being boring?

Think about it. While you still can.

 

Via The New York Times (And Zombie Flanders.)

 

 

 

 

April 22nd, 2011

Good! Friday!

It could happen. 

 

So…doing anything good this weekend?
Pretty sure we know what Mark's up to:

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That's was it. No big whoop.
Happy Easter!