Category: Guerilla Marketing
May 5th, 2010

Conan’s People Get Us. They Really Really Get Us.

With a headline like "Reno: It's Like Vegas But Without All The Douchebags!" you'd think we were Conan O'Brien's roadies. Or you'd think Team CoCo had part-time gigs as brand strategists at Mortar. But it ain't like that at all. What it is like is this – we freaking told you so! 



There is good, cheap, non-douchey fun to be found in the Biggest Little City. (And alcohol. Lots and lots of alcohol.) Go check it out for yourselves!
Just don't tell the you-know-whos.

Thanks, Team CoCo!

January 26th, 2010



How annoying was the whole Obama-Unauthorized-Weatherproof-ad-thing?

Did you have to do this?

"No, Mom, we don't think he posed." 

"No, Mom, it's not technically illegal." 

"No, Mom, it's just not done. Because it's not. Because it's not. What? We're not "taking a tone" with you. What? Yes, we're getting enough sleep. No. No. NO. Mom. MOM. We gotta go. No. Yes. OK. Soon. Our prostate!? Mom! Gah!" 

So we were delighted to see this clever spoof on behalf of one of the very best shows you're not watching, AMC's Breaking Bad. Check it out if you have the time.

Via our pals at AdRants.

January 13th, 2010

This Just In: College Kids Like Free Stuff.

Hey remember that one time when that magazine down in New Zealand pulled that vending machine stunt? Our pals at Coca-Cola ran a similar game on-campus. Check it out.

Every one of those young scholars is now thinking "Coca-Cola = Happy." Not rocket science, but highly effective. Nicely done.

Via Creativity Online.

December 29th, 2009

Ending On A High Note.

Tempting as it may be to wrap up this godawful decade with a gallon of muscatel and a pair of explosive underwear, we shall not succumb. (There's a first time for everything. Shut up.) No. You, the faithful Mortarblog reader, deserve better than that. So let's end things with a slightly more upbeat number. In this clip, Improv Everywhere's Guerilla Handbell Strikeforce helps out a lonely Salvation Army bellringer on the streets of Manhattan.

Is that guy's Surprised Face priceless or what? Here's hoping we can put a similar look on your mugs in 2010. Thanks for reading, and Happy New Year from all of us at Mortar.

Via the mighty-mighty Har Har Har.

June 23rd, 2009

The Abalone Never Bluffs


We're a big fan of the experiential.

Y'know when marketers get their hands dirty and actually mix it up with their customers.

So here's a shout out to someone who's doing it oh, so right. Stand up the great folks at "Outstanding in the Field".

We attended one of their slow food events at an abalaone farm on the bluffs just north of Cayucos, CA (yeah, we had never heard of it either). Click through for photos and witness some more slow food goodness. And yes, food really does taste better in the open air.

Check out the event's vintner, Terry Hoag's winery while you are at it.

Rumor has it that OITF also does events in sea caves. We are so signed up for that.