Category: Guerilla Marketing
September 25th, 2015

A couple of kegs, a few dozen legs, and a guy with a camera. What could go wrong?

It was our turn to host the local agency mixer, Kegs with Legs, last night. So we rolled in a food truck, swapped out our front desk for a bouncer with a thingy in his ear, and told HR to act as blind as humanly possible.

The bass dropped and the rest is history.

It was back to business as usual this morning. Except with that vague fragrance of a fraternity floor on a Sunday morning, and a slightly less vague memory of monkeys getting intimate in the photo booth (there’s evidence, unfortunately).

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Big thanks to Ad 2 SF and the Egotist for facilitating inter-agency co-operation through the mass consumption of beer!

Also, thanks to Sean Cope Photography for taking one for the team and documenting the monkey business.

January 21st, 2015

Mortar’s Work. Spread the News, or Pour Some Booze?

When you go to museums it usually involves learning about something or someone else. The Exploratorium’s new Science of Sharing exhibits are something completely different. You actually learn about yourself. Will you like what you learn about “you”?

Ponder that, people.

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Do you act for the common good, or your own good?

 

Over the past few months, we partnered with the Exploratorium to promote the exhibits to the entire Bay area. But first we had to learn everything we could about The Science of Sharing. We were taught that similar to chemistry and physics, there’s also a science behind human thought and behavior. The Science of Sharing exhibits take societal challenges—like trust, cooperation and competition—and turns them into fun, problem-solving activities and experiences.

During our concept phase, lightning struck. The aim of the exhibits is to generate discussion and provoke thought around why we do the things we do, right? So why not create ads that do just that? Get Bay Area residents to ponder their behavior right in their native environment.

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This billboard was placed at the 101/80 ramp in San Francisco, a hotbed for road rage.

 

From bus shelters to digital billboards to coffee sleeves, we sure got people pondering. The units even featured a hashtag (#SocialDilemma) so they could weigh in on why they do the things they do. But we went way beyond just ads. We also made the discussion mobile by taking over San Francisco MUNI trains and turning them into “Conversation Cars.”

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Our Conversation Cars turned passengers into ponderers.

 

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Each Conversation Car posed questions that were relevant to a rider’s experience and got people contemplating while commuting. Do you put your bags on the seat, or at your feet? Should you just sit there, or is it okay to start talking to strangers? Is MUNI a call-free zone, or do you blab loudly and incessantly on your phone during the entire trip, annoying riders that are even three cars away? (Not that we’re judging.)

We also posed San Francisco denizens with perhaps one of the most pressing dilemmas of our times…especially in a city where the dogs outnumber the children.

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We created quite a movement.

 

A guerrilla-style marketing attack in the form of hundreds of pieces of fake dog poop scattered in San Francisco parks and on city streets was launched last week. Each “land mine” featured a sign asking passers-by if they’d clean up after their dogs if no one was around. The stunt was so attention-grabbing that our plastic poop propaganda pieces became collector’s items as people scooped them up and carried them home.

Also running are the following radio spots we produced for Pandora. There’s no judgment here.

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Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

The Science of Sharing exhibits are open now at the Exploratorium, so head over to Pier 15 and get baffled by your own behavior.

And the next time you’re merging onto the Bay Bridge, eating a curry dish on BART, or taking Fido out to do his business, don’t be surprised if you hear a little voice in your head asking, “Why do you do what you do?”

(For those keeping score, the answer to the question in the headline of this post is: BOTH.)

March 22nd, 2013

Unexpected Solar Eclipse? Or Eat24 and Snoop Lion’s Giant, Billowing Cloud Of Awesome?

What’s going on? Is this a giant, unexpected solar eclipse? Were the Mayans right after all? Oh. No. Wait. It’s just Eat24’s giant cojones, blocking out the sun. Taking the D.I.Y. ethos to new heights, they just decided to show up at SXSW with a giant bag of weed and a camera and oh, hey, is that Snoop Lion? Yes. Yes it is.

 

Snoop gets familiar with the Eat24 App. And guess who is now the Official Sponsor of Snoop’s (quite likely prodigious) Munchies? It’s perhaps the greatest product demonstration since the old Master Lock ad from the 1970’s. Well done.

August 31st, 2012

Slip The Surly Bonds Of Earth. (Bring Bacon.)

 

Remember Pigs In Space?

Our pals at Bacon Salt did. And, from the Department Of “Damn, We Wish We’d Thought of that,” it inspired them to redefine the term “product launch.” As in, Bacon Salt is blasting into frickin’ space.

(OK,  more like, “they tied a cooler to a weather balloon.” Still…pretty rad.)

 

Behold Spacon-1, Interstellar Pork Delivery Vehicle – coupled to a 100,000 ft-rated weather balloon, equipped with a parachute system for re-entry, GoPro camera to record flight and GPS tracking device for recovery.

 

Sadly, the launch vehicle suffered a mission failure. (It popped.)

But still, they got to wear spacesuits.

We especially enjoyed Mission Control’s reaction to the vehicle failure:

Mortar salutes you, Bacon Salt. Today, bacon has reached out, and touched the face of God.

(Who, quite likely, would now liketh a washcloth.)

May 27th, 2011

Hit The Deck. No, Seriously – Hit It With Something.

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Stick figures: They make moves. Never-ever-ever do they fake moves.

InFocus Labs, a projector company (that Mortar has probably kept in business for years due to a certain British person's predilection for misplacing projectors,) recently sponsored a Worst PowerPoint Slide Contest. It's awesomely bad.  

But hey, it's Memorial Day weekend, which is awesomely good! We hope you enjoy it, and remember: our pals at Eat24Hours.com are waiting patiently to supply the chow for that party you're throwing – it sure beats cooking!