Category: Best of the Ad Blogs
March 9th, 2010

How Gold Happens.

Mcf_01_lg

"The Wilmer Shields Rich Awards Program for Excellence In Communications recognizes and encourages excellence in communications by foundations and corporate giving programs."

Looks like they recognized excellence when they saw Marin Community Foundation's shiny new Mortar-built website, since they gave it a Gold Award. Are we surprised? Not really. Good clients = good work = good results. Are we happy? Deliriously. But then, we're always kinda delirious.

February 21st, 2010

Calling all very talented (and budding) Communications Planners and Interns

It’s not every day you get to reinvent the wheel. But here’s a shot. 

Readers of this blog should know we’re dedicated
to shaping conversations between people and brands—out on the big,
brave, slightly bewildering new frontier where social media, PR and
digital/traditional marketing converge. We’re definitely not afraid to
experiment (or to make mistakes along the way).

But that’s tempered by
a grown up, buttoned down (well, sorta) approach to running our
business.

The most important thing? Our business models begins and ends with communications planning (our own special blend of account planning).

So we’re looking for someone who’s part entrepreneur. Part
evangelist. A little quantitative. Supremely intuitive. And every inch a change agent.

You’ll be at the rich, gooey center of an integrated team that
includes account strategists, creatives, media consultants, and PR
specialists.

To qualify you’ll need at least 1-2+ years of relevant planning/market research experience, including
demonstrated expertise in strategic analysis, market segmentation and
consumer research.

Plus, you’ll need to be able to (behold the bulleted list):

  • Provide leadership on brand initiatives
  • Drive big ideas across multiple channels/platforms
  • Experiment with/be inspired by social media
  • Integrate new cultural trends and research tools
  • Translate findings into clear, actionable strategies
  • Write compelling positioning documents and briefs
  • Envelop clients and consumers in your god/godess-like aura

Part-timers are strongly encouraged to apply–we’re particularly keen
to hear from experienced practitioners who are itching to get back in the
game (you know who you are).

Oh, and you’ll need a sense of humor. Or, at the very least, be able to laugh in the face of intense pressure.

And be able to laugh at yourself. And us. Definitely. Too much to ask?
You tell us.

Send a resume and brief email to: subject “Jnr. Planner”
at thatsme@mortaragency.com.

October 30th, 2009

Mortar Did Not Wreck The Car.

Tumblr_ksbf4fxjad1qzvqipo1_500

We may have raised the dead, but the car’s ok.

Time to fire up the Mortar Jukebox, boils and ghouls. Let’s see who digs what for Halloween.

SOPHIE – always with the classics, that Sophie. Monster Mash – Bobby “Boris” Pickett.

MOLLY – her brother was bitten by a real bat last night. For reals! Her song – Nightmare on My Street – DJ Jazzy Jeff & The Fresh Prince – is even more scary.

KHAIA/NOK – Bonus points for picking a song by an actual ghost!  Thriller – Michael Jackson.

ALICE – We were hoping for the Marilyn Manson version but…I Put A Spell On You – Bette Midler.

SERENE – Decorated the office for Halloween, so she gets two picks: The Devil Went Down To Georgia – Primus/Dracula’s Lament – Forgetting Sarah Marshall.

RYAN – OK, you want a full-on freakshow? We proudly nervously present Trapped In The Closet – R. Kelly.

HUGH – Hey, somebody had to bring the death metal – Laser Cannon Deth Sentence, Dethklok.

SHAUNA – Looks innocent. Is gangsta. Deep End – Swollen Members.

DAVID – Looks kooky. Is kooky. Brings that kooky Witchcraft – Frank Sinatra.

CHRIS – We couldn’t find Chris’ original pick, but this is pretty close: Crash Course in PLO Style – Metallica vs. Wu-Tang Clan.

RENATA – Is a misfit. And she also did the Monster Mash – Misfits.

Zombie Flanders would like to remind you to sign up for the monthly Blogblast if you haven’t already.

Enjoy the Evil Jukebox, and have a Happy Halloween!

Mortar Halloween 2009

February 5th, 2008

Louisiana State Anti-Smoking Ad

Stop Smoking

Yup. Upside down ashtray with a birthday candle. Seen on our favorite Adrants.

December 14th, 2007

The Great Art Director Escape

This hilarious video comes to us courtesy of one of the funniest personal bloggers out there, Ms. Forksplit.

We’d actually post the video here but Blogger – How do you say? – sucks.

Also, we’d like to reassure everyone that our Art Directors are all still safely under lock and key. If they are very, very good we sometimes give them fresh bread and fully potable water. Sometimes.