Pisa’s famous tower started leaning only five years after construction began in 1173. Erected on unstable soil with a foundation too shallow to support the structure’s weight, the building quickly started to shift. After 800 years of renovation the problem has been fixed and the tower finally stopped listing any further.
Before setting out to make marketing history, it’s always a good idea to survey the decisions you are making about your business foundation. Take care to verify you are standing on solid ground, and you’ll avoid unexpected A-ha Moments.
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