Archive: August 2013
August 29th, 2013

Measuring the Man in Manvertising.

Have y’all seen these recent ads for Sauza? Hmm. Hunky guy with muscles narrating against a kitschy backdrop. Wait, I’ve seen this before! It’s gotta be good, right?

Sauza Tequila, “The Refreshing Lifeguard” (2013) – 670,000 views

Hey! That wasn’t the least bit entertaining. Thanks for making my minute of procrastination totally not worth it.

Sorry – we’re making a point. Ever since W+K’s Old Spice campaign broke the YouTubes with 46 million views, it seems like everyone in the hemisphere has tried to replicate its success. Of course, male ad icons are nothing new, having been a marketing staple since the days of the Marlboro Man and the Brawny lumberjack. (Btw, have you seen Brawny boy’s 21st century makeover? Eesh. Someone should let him know mustaches are in again.)

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August 28th, 2013

Don’t Sweat the Sweaty Stuff.

Remember the folks at miraDry? Of course you do; they’re our most memorable client of all time. They invented a way to significantly reduce underarm sweating. What? We can explain.

There are millions of Americans who experience excessive sweating – 1 in 5 to be exact. So the next time you soak a henley after walking two blocks, don’t assume you’re out of shape. Some people just have overactive sweat glands. And since not many people talk about it, not many people know what to do about it.

A few mediocre solutions exist. Botox works, but you have to go back every few months for it to stay working. Relying on prescription antiperspirants is like plugging a leak with a marshmallow. And surgery is never fun. (Except maybe for Mortaron Ben Klau, who says he loves getting MRIs.)

miraDry is the only non-invasive treatment that produces lasting results. We’re talking an average 82% reduction in underarm sweat. It’s a big deal. But it’s also an admittedly touchy topic to broach.

awkward

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August 7th, 2013

Calling all Senior Account Executives and/or Account Supervisors.

Mortar is growing, which means we have openings for Senior Account Executives and Account Supervisors.  You know – the people at the intersection of big promises (aka Sales) and big ideas (aka Creative). As you can probably tell from our website, we’re a different kind of ad agency – one that prides itself on building brands people love, as opposed to kissing butt and doing timesheets. That being said, you’ll still have to do timesheets. And budgets. And presentations. (And clean the sink if you mess it up. We’re not your mother.) As for the butt-kissing, our clients won’t stand for it, which is fortunate, because we’re terrible liars. And now, onto the nitty-gritty.

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