Archive: March 2013
March 22nd, 2013

Unexpected Solar Eclipse? Or Eat24 and Snoop Lion’s Giant, Billowing Cloud Of Awesome?

What’s going on? Is this a giant, unexpected solar eclipse? Were the Mayans right after all? Oh. No. Wait. It’s just Eat24’s giant cojones, blocking out the sun. Taking the D.I.Y. ethos to new heights, they just decided to show up at SXSW with a giant bag of weed and a camera and oh, hey, is that Snoop Lion? Yes. Yes it is.

 

Snoop gets familiar with the Eat24 App. And guess who is now the Official Sponsor of Snoop’s (quite likely prodigious) Munchies? It’s perhaps the greatest product demonstration since the old Master Lock ad from the 1970’s. Well done.

March 15th, 2013

Saving Limbs Through Science? There’s an App for That.

Sometimes, and only sometimes, we think it’d be nice to clone people.

Take, for example, Avinger CEO Dr. John B. Simpson. He invented a revolutionary tool called Ocelot that’s able to cut through plaque in patients with peripheral artery disease, which prevents doctors from having to amputate patients’ legs. Thanks to Doc Simpson, our client Avinger has saved 7,900 limbs and counting. Like Manfred Selenschik’s. He lives in Muenster, Germany, and can now walk pain-free.

Screen shot 2013-03-15 at 5.01.10 PM

Click to hear Manfred’s story.

 

Ocelot relies on a real-time intravascular imaging technology called Optical Coherence Tomography. Basically, it uses a camera as thin as a strand of hair to give doctors a direct view inside the artery they’re working on.

If you’re feeling horribly confused, imagine being the doctor who’s about to use this thing. As you might guess, learning to use Ocelot is a tad bit trickier than tying Velcro shoes. In the past, Dr. Simpson would be present at every operation to ensure it went smoothly. Now if we could clone the man, we would in a heartbeat. (We would also clone Jon Hamm a couple times.) But these days, an app seems to fix everything. So we built one.

The iPad app, called Avinger Beam, is a series of tutorials that teach you how to interpret OCT images. Which is basically a giant video game and makes us feel like we’re submarine captains in WWI. Captains fighting arterial plaque, of course. Beam shows you how to identify where the plaque is; then you get quizzed and it tells you if you’re right. (Or wrong, hopeless slackers. You are so not getting recess today.)

The interface is Avinger-slick, black, bold, and extremely easy to navigate. Not bad, eh? In the meantime, we’ll work on 3D printing Dr. Simpson.

beam


 


March 15th, 2013

Mortar Wins an Addy; Receives Awkward Paperweight.

What’s that you say? Our work for Carondelet Health Network won a Gold Addy in the Out-of-Home category? Well, sheesh. We don’t know what to say. Besides a happy, humble thank you. Thank you for this irregularly shaped hunk of Plexiglas that we can’t possibly share among the 17 of us who worked on the campaign. Thank you for filling Jenni and Jonny’s stomachs with free-flowing whiskey, gin, and meatballs at the awards gala. Without your help, there’s no way we could have sat still during that 1.5-hour PowerPoint in a dark room.

45 agencies and individuals submitted nearly 300 entries in this year’s San Francisco competition, and 20 Golds were awarded. We saw a lotta good work in that presentation (though we probably didn’t need to see it three times). Our heartfelt congratulations to all the winners.

Our client Nick at Carondelet was so excited to hear the news, he jumped up and hit “Purchase” on the order of Handerpants that had been idling in his shopping cart for weeks.

handerpants

Truthfully, we have no idea why Nick bought these. Unless you’re a baby octopus, or you want to draw attention by, say, being featured on your agency’s blog, we can’t think of one defensible reason for purchasing this product. We hope you’re happy, Knickerpants.

Beeteedubs: What kind of bully came up with the name “Addy”? Is that a cruel joke, giving people awards while simultaneously implying that their ads are small, inferior, or (God forbid) adorable? Ohh, look at the cute little Addy! Aren’t you a good boy?  

Just kidding. We’re beaming, on the inside and out.

addys_photo

Jenni, Jonny, and Awards Night Emcee. Remember when Jonny was just an overworked, underappreciated intern whom we almost kicked out onto the streets? It’s hard to believe how far he’s come (not to mention what d-bags we were).