Archive: December 2012
December 31st, 2012

Stop Us If You’ve Heard This One Before.

When entrepreneurs approach venture firms, they come bearing questions. Lots of questions. Questions like: “Do these people care about me?” “Do they have any expertise in my field?” “Are they going to be hard to work with?” …and so forth. This is natural. You’d feel the same way if you were showing off your pride-and-joy to a boardroom full of strangers.  So we’ve always found it strange that most VC firms tend to settle for saying “Look at us! Look at all the logos successful companies we’ve worked with!” as if that’s supposed to be some kind of substitute for telling people who they are and what they stand for. To us, both ends of the VC/entrepreneur relationship are driven by – surprise – ideas. The entrepreneur has an idea, and the VC firm has (or at least ought to have) more than one thought on how to bring that idea to life. So we’re clearly very pleased to see Battery Ventures’ new Mortar-built website place a premium on ideas – the good ones entrepreneurs have had, the innovative ones Battery has used to promote them and of course, the results.

It’s a smart conversation to have. (And a rather stylish-looking presentation, if we do say so ourselves.)


December 20th, 2012

Santa Fought the Law, and the Law Won.

O, December! Why dost thou torment us so? What purports to be a month-long birthday party for Jesus always ends up feeling more like a torture round in Hell. The hair-pulling boxing matches at the mall that remind us we should have started our holiday shopping in June. The awkward company parties that bring out the best and the worst of our homespun dance moves. (Not that we know anything about that.)

Our client Manatt knows the pain we’re describing – maybe a little too well. Law firms have their own special holiday joys to tend to, from closing monolithic deals to filing an intimidating number of 10Q’s before the year’s end. Our holiday card for them aims to capture the perplexing mix of festivity and frenzy that defines December. Our client identified with it so much that they penned many of the song’s lyrics themselves.

Strap on your headphones, and don’t be afraid to sing along. The whole world is screaming humming along with you.