Archive: July 2012
July 30th, 2012

MORTARONS EXPOSED: Stefanie Hornby, Accounting Manager + Indie Film Icon.

From the Department of “Hey, I Didn’t Know You Did That!” we’re proud to announce a sizzlin’ new segment of the MortarBlog, entitled Mortarons Exposed: Stuff We Do When We’re Not Advertising.

Whilst fraternizing with each other for fun, as we’re occasionally known to do here, we discovered that people at the Mortar actually do some pretty interesting, non-work-related crap. So interesting we think it’s worth telling you about. If all goes well, you’ll agree.

Our first guest: Stefanie Hornby, Accounting Manager at Mortar.

You know what accountants do: crunch numbers, balance ledgers, and star in feature-length films. Wait, what? Just so happens that our money-managing, paycheck-cutting, now-married Stefanie Hornby has been an actress in the Bay Area for 18 years, under the moniker Stefanie Goldstein. Not only can she generate a profits and loss report with a pivot table, she has her own IMDB page. Oh, and her mother was a talk show host, her father was a writer on Happy Days, and her cousin produced about a bajillion TV shows. NBD.

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July 13th, 2012

10 Companies Whose Logos Used to Suck.

Okay, people. Something freaky-maleakey is up. Not only is today Friday the 13th – it’s the third one we’ve had this year. You know what that means. Watch your back today, is all we’re sayin’.

In the spirit, here’s a Friday-kind-of-post for y’all: a then-and-now look at the logo transformations of 10 of today’s biggest companies. It’s worth a gander – the original marks are near unrecognizable. Kind of like how some of the best-looking people start out as the ugliest babies.

For starters, Shell’s first logo looks like a moody 8-year-old drew it. And can you imagine if McDonald’s had blossomed into an international barbecue franchise? “McBBQ” just doesn’t sound right to us. Not one bit.

Of the vintage logos, Kodak and Xerox are probably our favorites. What’re yours?


July 3rd, 2012

Everything You Did and Didn’t Want to Know About McDonald’s.

Maybe it’s all the recent buzz about pink slime, but something has prompted McDonald’s, of all brands, to embrace honesty in its advertising. McDonald’s Canada launched a website called “Our food. Your questions.” where anyone can ask a question about their food and receive a (presumably) truthful response. It piqued our attention here at the Mortar, since transparency is oft our weapon of choice.

For instance, Isabel from Toronto asked, “Why does your food look different in the advertising than what is in the store?” McDonald’s responded with a video that chronicles the photo shoot of a quarter pounder with cheese. These burgers get more pampering in an hour than we do in an entire week. The nips and tucks, the blow drying…it’s all a little weird, but at the same time, we came to respect the job of the food stylist. (Fortunately it’s not our job, because under our supervision that burger would be inhaled long before showtime).

An honest question dignified with an honest answer. We like that. (And yes, the endearing Canadian accent helps.) Wonder if we can get them to explain why they had to make Ronald McDonald so dang creepy. #mcnightmares