Why are all the neighbors dressed alike?

The prospect of moving into in an Ikea for a week is just compelling: all the things we could get into, all the fun we could have! The employees, albeit it a little confused, looked like they were having a great time with the whole thing. What's even more compelling is that Ikea swallowed hard and trusted this staffer of The Colbert Report full access to the property and creative control of this PR stunt. Brilliant!